Drew Estate has one of the most talked about cigars set to be released in 2015; the Undercrown Shade. Thick Ash Magazine was able to discuss the Shade with Drew Estate’s founder, Jonathan Drew, in a quick interview.
Thank you for taking your time to join us today. Drew Estate has always been one of my favorite cigar companies. You started off with premium infused cigars, and they were a huge success. Now, you have many different lines of cigars. What do you contribute to the huge success of Drew Estate?
“We created products that were truly innovative. Not innovative because some douchebag marketing guy had to come up with a word that was interesting to him. We created products that were interesting and we still do to this day. Whether it was the Acid infused product, or the coffee infused segment, or later on the T-52 which was store-cut and store-cured Habano tobacco from Connecticut, and later with the Kentucky Fire Cured. Those are segments that we created. We have always been an innovative company, and I contribute that to our success.”
Drew Estate’s has one of the most talked about new releases of 2015. Can you tell us about the Undercrown Shade, and what makes it unique?
“As some people who smoke the Undercrown know, Undercrown was blended on the factory floor. When we were running into issues with not enough Liga inventory we asked the rollers to stop smoking the Liga Privada, and instead move to a new blend they liked themselves. Later, that blend became the Undercrown blend. Everyone loved it, and we moved it into production. So, the special aspect of Undercrown is it is a cigar that was blended on the factory floor. The Undercrown Shade is different from the Undercrown Maduro. That is a cigar that was blended under Willy’s management, but the same rollers worked with Willy to create that same blend. So, it is still crafted with Willy, and crafted by the same rollers who crafted the original Maduro. That makes it very special, because you are talking about a cigar that is blended on the factory floor as opposed to a cigar that is blended by a big name guy. When Litto blends, or Fuente, or Drew blends, or Willy, Padron, or whoever it is blends, it is always blended by the owner of the company or the head guy of the company. When you have a blend that is created on the factory floor it’s a whole different dimension of taste. It’s rough and uncut.”
It has been a pleasure, and we thank you very much for your time. Before we wrap it up, is there anything you would like to add?
“Yeah man, it has been nice. We will talk more next time I see you. Don’t forget to visit all of our websites. Go to www.drewestate.com , www.drewdiplomat.com , www.barnsmoker.com , and www.cigarsafari.com .”
Thick Ash would like to thank Jonathan Drew for his hospitality. Visit Drew Estate’s websites listed above, and be on the lookout for the new Undercrown Shade releasing this fall.