Press Release: Serino Cigar Company Releases ‘Serino Royale’ Cigar Line

 

Serino Cigar Company Releases ‘Serino Royale’ Cigar Line

 

Serino Cigar Company has announced it has entered the premium cigar market segment. The company has announced it is releasing four blends under its Serino Royale line. The company will be partnering with a familiar name in the cigar industry, Omar González Alemán of La Corona Cigars S.A. to produce the cigars. Plans are to officially launch Serino Royale at the 2016 IPCPR Trade Show this July in Las Vegas. Serino Cigar Co. will be available at booth #137

 

Serino Royale is run by Tony Serino, who serves as President of APS Distributors and Serino Cigar Company. Tony’s son, Carson Serino, a recent Entrepreneurship graduate from The Jim Moran Institute of Entrepreneurship of The Florida State University, acts as the Vice President and Chief Marketing Officer. The launch of Serino Royale is a culmination of a 20 year effort. Originally Serino and his team were involved with importing and selling “daily smoke” bundles cigars. By learning and building relationships, he soon was involved with producing premium boxed cigars.

 

Now Serino is taking the next step – building what they describe as a super premium cigar line, and that led to the partnership with González. In a press release, the company explained why they selected González, “To justify the investment and production of a super premium blend requires a partner that not only has the blending talent but also total control of the production from sowing the seeds to banding and boxing the blends. We have finally found that partner which offers us vertical integration.”

 

González established himself in Cuba where he became the head director of the La Corona Factory in Havana. This factory manufactures brands such as Romeo y Julieta, Hoyo de Monterrey, Cuaba, Por Larranga, Saint Luis Rey, San Cristobal de Habana and some Montecristos. More recently González has established his own factory, La Corona SA in Esteli, Nicaragua. He has been involved with such brands as HR, Soneros, and Cubanacan.

 

There will be four blends introduced under the Serino Royale line. Each of the four blends are packaged in 20 count humidors humidified by Boveda color coordinated for each blend.

 

Serino Royale Connecticut

Conn Open Box

Serino Royale Connecticut is described a mild to medium-bodied smoke geared for either novice or experienced cigar enthusiasts. The flavor profile is described as having notes of cedar, pecan, pepper, and a touch of oak. The cigar is said to be a favorite of Serino and González because it is unique compared to other Connecticut cigars.

 

Wrapper: Ecuadorian Conenecticut

Binder: Jalapa, Nicaragua

Filler: Esteli, Nicaragua; Jalapa, Nicargua (Aged Five Years)

Country of Origin: Nicaragua (La Corona SA)

 

Churchill: 7 x 50

Toro: 6 x 52

Gordo: 6 x 60

Torpedo: 6 1/8 x 52

 

Serino Royale Medio

Medio Open Box

The Medio is Serino Royale’s medium-bodied, yet full-flavored cigar. The cigar is highlighted by its Ecuadorian Habano Claro wrapper from Habano 2000 seed and its use of vintage tobaccos aged five years. The flavor profile is described as having notes of pecan, cedar, honeysuckle, and hints of oak.

 

Wrapper: Ecuadorian Habano Claro (Habano 2000 seed)

Binder: Jalapa, Nicaragua

Filler: Esteli, Nicaragua; Jalapa, Nicargua (Aged Five Years)

Country of Origin: Nicaragua (La Corona SA)

 

Toro: 6 x 52

Robusto Gordo: 5 ½ x 60

Belicoso: 5 1/2 x 60

Petite Sublime: 5 3/4 x 54

 

Serino Royale Maduro

Maduro Open Box-2

The Serino Royale Maduro is described as having a Cuban tasting blend to it. The cigar is described as being a medium to full-bodied cigar that brings the flavor and aroma of the blends of the past. The cigar features an Ecuadorian Habano Oscuro wrapper from Habano 2000 seed. It’s flavor profile delivers notes of pepper, cocoa, and black cherry.

 

Wrapper: Ecuadorian Habano Oscuro (Habano 2000 seed)

Binder: Jalapa, Nicaragua

Filler: Esteli, Nicaragua; Jalapa, Nicargua (Aged Five Years)

Country of Origin: Nicaragua (La Corona SA)

 

Toro: 6 x 52

Robusto Gordo: 5 ½ x 60

Belicoso: 5 1/2 x 60

Petite Sublime: 5 3/4 x 54

 

Serino Royale Maduro XX

Maduro XX Open Box-2

The Maduro XX is Serino Royale’s full-bodied cigar that is described as having a complex “rich and bold” blend geared for the “serious smoker”. It is highlighted by an Ecuadorian Habano Oscuro wrapper from Habano 2000 seed. The flavor profile is described as having hints of nuts, earth, coffee, and subtle notes of leather.

 

Wrapper: Ecuadorian Habano Oscuro (Habano 2000 seed)

Binder: Jalapa, Nicargua

Filler: Esteli, Nicaragua; Jalapa, Nicargua (Aged Five Years)

Country of Origin: Nicaragua (La Corona SA)

 

Sublime: 6 1/4 x 54

Toro: 6 x 52

Belicoso: 5 1/4 x 52

Robusto: 5 1/8 x 48

 

*Press Release and photos courtesy of Serino Cigar Company

5 Comments on "Press Release: Serino Cigar Company Releases ‘Serino Royale’ Cigar Line"

  1. Jonathan Thomas | June 1, 2016 at 9:58 pm | Reply

    This sounds like an amazing line of cigars. I cannot wait to try!

  2. Looking forward to perhaps working with Carson and yourself .

    Best of everything

  3. Absolutely love the Serino debut! Can’t wait to see what else Carson dreams up in the future.

    • Dave, I completely agree! Very impressed with the Serino debut, especially the Serino Royale Maduro XX. I can’t wait to see what’s next.

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